How to Hire the Right SEO CompanyUnderstanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only that, but you’ll need to refer towards outside sources of information (all of which is going to be covered in this guide). If you’re in need of affordable SEO for small business purposes, you’re probably going to be relatively conscious with your money.  You don’t have the budget available that’s needed in order to just hire the most expensive option, hoping for the best. I wouldn’t even suggest you go about doing that, anyways. Your local search SEO tactics could definitely be improved upon through the use of ethical SEO services, but finding them isn’t all too easy (well, before you’ve learned everything I have to teach you, of course!).

There are a lot of services out there that will claim to offer up an amazing SEO deal, which is a down-right lie. The abundance of lackluster SEO services available on the market today is absolutely stunning, as they seemingly out number respectable services 2 to 1. This only makes the process of filtering out the bad apples that much more important, but it’s also a process that takes a bit of practice in order to perfect. You need to know the traits you should be looking for, as well as other dead giveaways that are related to a great service.

Why Is It Such a Big Deal?When it comes to your SEO campaigns, you never want to find yourself in a position set up for failure. If your SEO company is doing their due diligence, and being one of the best ethical SEO services that they claim to be, you should always be able to generate traffic. We all know that traffic is the ultimate goal for any entrepreneur, because it’s the first step towards making a conversion. SEO can never be lackluster when it comes to projects you’re both serious and passionate about, as there is just no way that it will be able to sustain any sort of success. In order to keep a brand popular, or even just sell a certain product, you need to keep it in front of peoples’ faces.
If you hire a great service, they’ll always ensure that your content is optimized, and your backlinks are always kept in check. For example, let’s just say that you’ve opened up a brand new business. You have a great location and a brand new lease on a restaurant, all of which are fine and dandy – except absolutely nobody knows who you are. The competing restaurants have already been spreading rumours about your kitchen, making sure to double-up on their SEO and marketing budgets. Not only will people be more likely to go and eat at your competitors, but you might not even get a chance to begin that ascension to the top.

If you don’t want to get beat out quickly, you’re going to need some ethical SEO services on your side. I’ll talk about why you want to make sure they are ethical in the next little segment.

Ethical: Is It Really Something to Worry About?We all know about karma, right? Whenever you do something bad, the balance of life will come around in full-circle and hit you with something bad as well. Even if you aren’t the type of person to be spiritual and believe in karma, SEO services that “play by the book” should be the ones you seek. There’s a big difference between Blackhat and Whitehat, both of which have their specific benefits. Blackhat SEO is something that a lot of people take part in, and even some of the largest brands around (that’s right, even one’s you’ve purchased from before!) have made use of the process. It’s common standard to some people, whereas others wouldn’t dare touch it; it’s a matter of preference most of the time. Like I said before though, it’s like karma – if you play dirty, somebody is bound to get you right back.

There’s a big difference between the two different types, so I’m going to break it down really quickly. De cyphering between Blackhat and Whitehat is going to be important as you move along with handling your SEO needs. The main differences would be:


Blackhat – Using any sort of unethical process to get ahead of the competition (SEO-wise). This could come in the form of negative press, negative link building as a whole or even just putting a negative marketing campaign together. It could also be hiding extra keywords on your page, or anything related to spam. It’s sort of like trying to brute force your way to success, which works quite well in some cases. In comparison to Whitehat, this is the “evil side” of the playing field.


Whitehat – This is looked at as the “ethical” way of approaching SEO. For example, when you’re working on local search SEO needs, your SEO providers wouldn’t try and negatively attack the competition. Instead, they would put together a marketing plan that targets a new demographic, test a new product, build more links and create better ranks (and so on, and so forth). They do all of this the legitimate way, which is why it takes a little longer to build up ranks with Whitehat (although, most of the time, they stick around way longer). Looking at it alongside Blackhat, the Whitehat SEO process is pretty much the clean cut (common standard) variety of SEO.


How to Check If the Company You’ve Hired is Doing Their JOB!At this point, you’ve found the company you want to work with. Not only do they offer reasonable rates, but the reviews they have online are quite good – so there’s nothing to worry about, right? Wrong! Giving the company the task to perform an SEO audit of sorts makes sense, because it allows you to know if you’re getting the most out of that manpower. Online marketing and businesses as a whole have become increasingly popular, which means that the need for high-quality SEO implementation has been growing with it. As a business, you can be paying quite a bit of money for your SEO services. Even if you’re going the affordable route, it still may cost upwards of $1,000 USD on a monthly basis. At the end of it all, it only makes sense to get your money’s worth; which is why you should check up on them every now and then.
You should be looking out for things like: new (and high-quality) backlinks, new content, title tags and meta descriptions that are well written and alt text for any relevant images. They shouldn’t just be implementing the basics; they need to get specific. Although I have a few suggestions, I’m not saying that your SEO provider isn’t up to par due to my requirements. These are merely suggestions, but they are quite legitimate ones. SEO is a serious business, and you need to understand the in’s and out’s associated with said industry.
Keyword ResearchThis is the cornerstone of your SEO process. The company that you hire to handle the entirety of your SEO needs should understand the keyword research process, otherwise, you’ll be left in a pretty terrible position. The most ethical SEO services around will understand absolutely everything about keyword research, because cutting any sort of corner during this step is a bad idea. When you know what goes into the proper keyword researching process, you can compare the steps alongside your current SEO provider – if they aren’t up to par, I’d suggest that you scrap them! First of all, let’s talk about what the process is all about.
This is essentially the part of SEO where you’d be looking at different keyword terms, which are specific phrases that people would search through the use of popular online engines (Google, Yelp and such). There are plenty of online websites and tools out there that allow you to look up keywords, but the Google Keyword Planner is the most optimal one around right now. With this tool, you can look up statistics surrounding your target keywords; you’ll be able to check out the number of monthly searches and competition (among other things). You can’t just use any old keyword and expect to rank, and you always want to target multiples of them; this is all stuff that you should be keeping an eye out for when verifying your SEO service. The keywords that they make use of need to be:
Reasonably Competitive – Some of the best keywords around are going to have competition, but they aren’t going to have too much of it. If they have a large number of monthly searches, but the competition being suggested is way out of your league, they might not be the most ideal fit for your SEO.

Monthly Search Numbers – The number of monthly searches that surround a specific keyword are essentially going to determine the amount of potential traffic it can bring in. These are people that are specifically searching for these phrases, so you always want to maximize the number that you’re seeing in this regard.

Sensible – Some of the time, you’ll come across an SEO service that is completely incompetent. So much so, that they take it upon themselves to target “Toronto customers” as a keyword. They didn’t take your industry or target demographic into account, and they definitely didn’t look at the competition to monthly search ratio. The keywords need to make sense!


Backlink Building: SEO ServicesBacklink building is another large part of the SEO process. When you hire ethical SEO services to handle your needs, they’re going to go about the backlink building process in the proper sense. They won’t take any short cuts, and they definitely won’t go about building an abundance of improper links. The links need to be coming from trustworthy (and quality/authoritative) websites, as that’s going to have search engines thinking you’re in the same flock. Birds of a feather flock together, and you definitely don’t want to be flocking with the little, low-quality birds.

In order to check up on your backlink profile, you can use a bunch of different SEO tools available to you online. Moz actually has a fantastic one, which I would suggest you check out. It’s really easy, all you’ve got to do is type in your website address and be blessed with an abundance of backlink information. Backlink building is ideal for not only local search SEO needs, but global goals as well. You want to see a consistent building of backlinks from your ethical SEO services, all of which are coming from high-quality websites.

What Should I Be Looking For?There are two major terms that you’ve got to keep in mind when verifying an SEO company, which would be “External Backlinks” and “Referring Domains”. It’s actually fairly simple, as “External Backlinks” is referring to the number of external links currently pointing towards your website. In regards to “Referring Domains”, it would be a reference to the number of how many websites provide said external links (the “Referring Domain” is actually considered to be much more significant than your External Backlinks).

Providers of SEO services need to be persistent and quick when they’re working with your backlinks. They have to be removing the bad ones (which could be built by your competitors) and replacing them with good ones, or just building new and higher-quality ones in general. If an SEO company is claiming that they work with link building in their strategy, you should be seeing a significant increase in the number of Referring Domains within the analytics. If you don’t, you should probably be questioning your SEO company (and potentially hire replacements). Some other quick tips I’d have to throw out there would be:

• Always check the quality of the links they’re building. Even if it starts great for the first week or two, there are services out there that will just get lazy. Not only that, but they may be stretching their resources thin – when that happens, they try and replace quality with quantity (as opposed to a perfect balance of both).
• Don’t be afraid to speak up! When it comes to link building or content, if you notice a problem, be sure to say something. The success of your project could be at stake, and it’s well worth being a bit of a nuisance to keep things flowing.
• Do your due diligence, and always read the fine print. If it’s too good to be true, odds are that’s exactly how stuff will pan out. If they promise to provide you with 100 backlinks every single day, but don’t talk about the quality – you already know it’s going to be of the lesser quality, if not complete spam.

What Makes a Backlink “Good” (and When Should You Call Out Your SEO Provider)?Great backlinks are going to come from trusted sources, as that’s really the only efficient way to go about building them. Search engines are already looking at these pages as a reliable source of information, so anything associated with them is treated likewise. If you have a say in what’s going to be on the linked page, you could always try and make sure that there’s high-quality content involved. Most of the time, when you’re building backlinks on high-quality sites, they offer up pretty good content; however, if you were going through a PBN building process, that’d be an entirely different situation.
It isn’t just the page that’s being linked or linked from, it’s the amount of traffic being provided by the link itself. A lot of people who are inexperienced in the field of SEO will think that building a massive number of links is what you’re looking for, which is wrong. You want links that actually provide boatloads of traffic, which means that if you need to build a lesser number of links (yet maintain a higher level of traffic activity), so be it. If your SEO company looks like it’s not going this route and just being lazy with their link building process, call them out!

New Content: SEO Services Content is going to be the life of your online project. That’s why people are paying a pretty penny for professional writers to pen their content, as it’s something that will resonate with the readers. In order to have an effective SEO process, you need a service that also provides stellar content writing. Even if you’re not in the book industry, writing is important for online sales. It helps give the customer a visual of what they want to buy, or even what they plan on doing with the purchased product. It gives them a reason to stick around on your website and maybe (hopefully) even make a purchase. If your SEO budget is rather limited, it’s going to be tough to find a high-quality writer that you can have faith in.
Things to Look Out For (Content)

• Blog sections are something that you should watch out for, as they offer up quite a bit of backlink juice. If the SEO service you hired is taking it upon themselves to create high-quality blog posts, and then link them back to your project page, you know that they’re doing it right!
• Meta descriptions and meta tags are both important pieces of content, but are often overlooked. Meta descriptions are the small passages of writing that appear when your link is displayed on search engine results, so it could very well be the difference between more traffic, and no traffic at all.
• Title tags, because it just isn’t right without them! The pages on your site deserve to have a unique title to them, and that goes for every single page. There’s a supposed limit of 55 characters that should be followed, so look out for that as well.
• Relevant alt image text, because SEO doesn’t just stop at the writing of an entire article piece. The images that you use on your webpage have filenames and other properties to them, and those need to be accounted for. Make sure you’re saving the images named as something related to your SEO project, or even following target keywords that you’ve selected.

Reasonable SEO Help Isn’t That Hard to Find!There are tons of ethical SEO services out there that offer an amazing set of benefits. Not only will they get the job done right, but they’ll do so in both an affordable and timely manner. I’m not saying that every single SEO service is going to try and shaft you, but I am saying that there are ones like that out there. In order to make sure that you aren’t going through with an ineffective SEO process, it helps out to verify the SEO providers that you’ve ultimately gone with. If they aren’t doing a good job, you can just do some more research and replace them with somebody much more deserving. I’ve given you all of the information needed to ensure that your SEO process is being handled by professionals, now it’s just a matter of applying yourself.

Get more information click on : http://anilguptaseoexpert.weebly.com/

What is SEO?

SEO (Search Engine Optimization) refers to the work being done to improve the appearance of a website in the unpaid search rankings in major search engines (Google, Bing, etc.). When your website is indexed by a major search engine, it is then listed in search engines when users search for terms relating to your website.

Search engines will rank the websites by the relevance of the search phrase based on a large number of factors. The goal of SEO India’s search engine optimization services is to help our clients become listed above the rest of the results in the search engines.

How does SEO work?

There are a large number of strategies that can be used to optimize a website for search engines. By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings (your placement in the search results).

How can SEO affect my company?

A strong search engine optimization campaign can improve your company's search engine ranking position (SERP) in major search engines which allows potential customers looking for the services you offer to find you. Having a website can help people learn more about you, but it is useless for marketing unless visitors are being driven to it. While there are many ways to drive new users to your homepage, search engines are among the best at bringing new visitors to your door.

Imagine being able to offer your services to a wider audience through search engines. New traffic means greater possibilities of a sale. Having more visitors and more customers can lead to greater revenues and the opportunity for growth and expansion.

SEO Features

Website Analysis

In order for SEO India to accurately engage in SEO operations, we first perform an analysis of your website. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we are able to start planning our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimize title and meta tags.

Technical Preparation

We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors will be able to access an accessible website and search engines will be able to effectively crawl the website's content. We access a wide variety of tools ranging from Google's "Analytics" service to proprietary applications while testing the performance of the website in page size and load times. SEO India provides an analysis covering a large number of features ranging from broken links to appropriate error messages and error codes being handled.

On Page Optimization

A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly. An analysis and revision of the internal link structure, content keyword density, and duplicate content is performed and changes are made as necessary to ensure a high content integrity. Furthermore, additional steps are taken to improve upon website content.

Off Page Optimization

Search engine optimization also requires the creation and maintenance of optimization techniques outside of the domain of a website. Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, relevant content and incoming links are created for your website to improve relevance and traffic to your website from other sources. This also assists your website's rankings in major search engines.

Submission Reports

SEO India provides reports that strive to give each customer a detailed understanding of the progress of their search engine optimization initiatives. This will include reports of your website in the rankings for specific search phrases, link building efforts, and directory submission efforts. Further analysis of increases and decreases of rankings can help provide an understanding of the efforts put into place to maintain your ranking in the search engines or to improve them.

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we provide different services to make your business better in your country and overseas. we provide SEO, SMO, SEM and any kind of research task services . i have good and long time experience in this field if you are one of them who want SEO services then contact us at [email protected] & more information: anilguptaseoexpert.weebly.com, bestallkindseoservices.blogspot.in

Many companies that wish to market to international audiences make the mistake of simply translating their content and redirecting users, not realizing that their standard messages won't always resonate with other cultures. In today's Whiteboard Friday, Aleyda Solis guides us through five things we all need to keep in mind as we think about how to establish an international SEO process.

For reference, here's a still of this weeks' whiteboard!

Video Transcription
Hello Moz fans. It's a pleasure to be here today. I am here to talk a little about international SEO, five dos and don'ts that I see happening all the time. I would like to share them with you as an extension of my MozCon presentation about this topic.

 The first one is to identify all the resources for your international SEO process from the beginning. This is very, very important that you advise your client, even if it's not a pure SEO type of thing to do, or maybe some of the aspects that they need to take into consideration, not necessarily from an SEO perspective, it is important that you are a consultant for him. You say, "Hey, please be aware that in order to go international, at some point you will need native support. You will need to reply to your clients in the appropriate language. You will also need to be mindful about international deliveries if these are tangible products to be sent; the pricing, the currency, language, cultural factors, regionality factors. If it is language targeting, country targeting... all of these aspects are very, very important. Make sure that these are aligned with the website goal, and if at some point growth is needed, how this is going to grow.

 All of these alternative and additional aspects that are not necessarily purely SEO, it's very, very important that you advise your client so he is aware, because at the end, these can also be factors that might affect your work. You want this to be successful of course.

 The second one is to plan the growth of your international web presence from the start. Again, it is very important that you identify where your profitable markets would be at the beginning, and where it's better to start from a profit perspective. If you are going to target a specific country because there is enough search volume going on there about your services or products, or if there are not enough, then you will first target all of the language, which is specific landing pages maybe for some countries to test a little bit the market, but not with a full international website version for each one of the countries.

It is very important that you set this very well from the beginning and you are also aware of how you are going to evolve and migrate from one to another. Take into consideration also the pros and cons and the different alternatives from international web structure that I shared through my MozCon presentation. You can check on my slides, and I have also written about them before. You can see I have international SEO checklist that I published in the Moz Blog. You can also check out also in the SEER blog I have already written about international SEO strategy.

 You can check the pros and cons of these different alternatives, like ccTLDs, subdirectories, subdomains. Verify if it is not possible, for example, to start with a ccTLD for a specific country, you need to start with a subdirectory, and then see how you are going to evolve from one to the other and how we are going to treat each language or each country so that they can coexist very well, if at some point you are country targeting and language targeting at the same time. These types of things are little things, but they are things that will keep your international web structure clean, consistent, and you will not face issues to growth in the future.

 The third one is do not assume the behavior and preferences of your international markets and audience in general. Seasons can be different, the seasonality, the behavior of the users. Do not assume that the top products that you have for your current markets are going to be the top products necessarily for these other markets. Do full keyword research and behavior research. Research your competitors. Research how your audience behaves and what are the types of content that they most like, the formats they consume, the top media. All of these different aspects are going to affect, at the end, your operations and how you are going to promote and publish your content there and connect with this audience. At the end this is what you want. The final goal is to connect, to convert, to get benefits of course. Please be mindful of this. Do not assume anything. Never assume, even if it is an audience that speaks your same language, we wrongly assume that they will behave the same. No, no. Please verify this with all the trends, seasonality specifically, pricing models. All of this very important.

 Also, avoid automatic content translations and redirects. If someone comes from Spain, do not automatically redirect the user to your Spanish version, for example. It is better to suggest. Suggest and tell them, "Hey, we have a version that might be more suitable for you." Do not do it in an interstitial or an intrusive way, but in a friendly way. Take a look at how Amazon does it. I also shared an example in my MozCon presentation. In a very friendly way you can alert your user that there might be a better suited version for them. You are friendly with your users and friendly with search engines. You also promote your international versions, because at the end you also want to make the most out of them if you have them, of course.

 The same with content. I have seen too many websites where they have just gone to Google and translated, copied and pasted the content and published it on their website. This needs to be done by a real person, a translator, a native person. You can say, "Okay, this costs too much. I am not able to do this." If you start little by little and if you focus on the markets and the products, the most important ones and prioritize them, you do not need to go with an international web version that is a million pages at the beginning. You want to start little by little. It is better that you start and prioritize your international web version little by little, not with a huge amount of content, but good quality, localized content that really connects with the right audience.The fifth one is measure each international web presence independently, but understand the interaction of each one of them. This is very, very important because you want to set an independent profile from Google Webmaster Tools or the other tools, the search engine that you are targeting and you are working with for the country that you are targeting. So from Webmaster Tools presence, each version should have their own profile there. Also with Google Analytics or your analytical software, each presence needs to have their own profile, again if you are tracking rankings of course.

 So it is good that you segment a lot so you are able to verify and validate what the behavior of your international users is per presence and to be able to make the appropriate decisions and validate much better. But at the same time it is good if you can keep also web analytics an overall profile. You can also set the multi-domain tracking so that you can see what the behavior is from one presence to another. If at some point, one user arrived to another and ended up in another version, you can also see this and you can understand these are not two independent visits, but really one visitor going from one site to another.

 All of this information I am pretty sure will be valuable. If there's any other type of question that you have about international SEO, please let me know. Please leave a comment. I would love to be able to help. Also, take a look at the InternationalSEOmap.com website that I published from my MozCon presentation. Take a look at the slides and please let me know if you have any questions. Muchas gracias.

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